Two people pose playfully in matching white outfits on a sunny day by the beach with ocean and greenery visible.

 

SS '25

 

sweatsbyad

I led creative direction and photography for a brand shoot with Sweats by AD, capturing their Summer ‘25 collection in the heart of Seaside, Florida. Styled to reflect the brand’s summery, preppy beach aesthetic, the shoot brought their vibrant, coastal pieces to life against the emerald coast's beautiful shoreline setting. From curating the wardrobe to directing each scene, I ensured every detail aligned with their vibe.

Two sporty tank tops paired with casual drawstring skirts in light purple and blue colors against a bright backdrop.
Two friends holding a surfboard overhead near tropical palm trees on sunny day.
Pink and white tank tops hanging on a clothesline against an ocean backdrop on a sunny day.
Shadows cast on geometric white pavers with green grass strips between them in outdoor garden design.
Person in light blue tank top and shorts lifting a surfboard overhead against a palm tree backdrop.
Hands holding up a pink sweatshirt with 'Love actually around' text and decorative designs against blue sky and ocean.
Friends in summer outfits enjoying a playful moment by the ocean with blue sky and greenery.
Shadow silhouette of a surfboard cast on white pavement on a sunny day.
Woman in yellow top and light skirt raises arms joyfully against blue ocean and sky backdrop.
Two people wearing colorful tank tops and casual summer skirts standing together on a sunny day.
A person in summer attire stretching joyfully with arms raised against a bright blue sky and ocean view.
Two people balancing a surfboard above their heads in front of a palm tree near the beach.
Two friends in summer outfits high-five in front of white picket fence by the beach.
People toasting with glass bottles of Sprite soda on a sunny outdoor patio with white picket fence in background.
Two surfers in summer dresses holding a surfboard overhead against palm trees and blue sky on a sunny day.
Person in white top and light skirt stretching arms upward against bright blue sky.
Friends carrying a white surfboard together near palm trees on a bright summer day.
A black and white photograph of two glass bottles clinking together on a sunny porch with white fence pickets.
Two people carrying surfboard overhead beneath palm tree in coastal setting.
Person in yellow top and light blue skirt raises arms joyfully by the ocean with bushes in background.
Beach friends in coordinating dresses enjoying a sunny day on a wooden boardwalk by turquoise ocean.
Summer friends holding surfboard overhead near palm trees and coastal buildings on a bright day.
A person in summer clothing poses with one arm raised against a coastal backdrop.
Two people holding surfboards by a palm tree on a sunny coastal day.
Two friends dancing and celebrating outdoors against bright blue sky and white fence.
Person in summer attire dancing with arms raised against blue sky and greenery.
Person with flowing hair jumps joyfully by white fence with ocean view.
Person in casual summer outfit standing on paved path with ocean view in background.
Two people in matching white outfits posing playfully against greenery in black and white.
Friends sharing drinks and laughing on outdoor deck overlooking ocean.
Two people in colorful summer outfits holding a surfboard overhead by a palm tree.
Turquoise ocean waters and white sand beach viewed through coastal vegetation.