A young girl in a pink outfit holds a large striped inflatable ring on a sunny beach.

 

SS '26

 

SOL

We led the end-to-end creative production for SOL's Summer '26 campaign, overseeing the project from concept development through final asset delivery. We wanted to create visuals that  included bright, playful hues to reflect the brand's personality and world. We managed all pre-production, including creative direction, location scouting, prop sourcing, production planning, and shoot coordination. In addition to pre-production, we directed and captured both photography and videography on set, ensuring every visual aligned with the brand's identity and seasonal campaign vision. Delivered 200+ photos for social and e-commerce, 10+ edited video for social, and brand assets for social.

Smiling woman in white overalls holding a pineapple above her head against a white background.
Woman wearing a light blue crop top and matching skirt set, accessorized with a gold bracelet, photographed outdoors.
Woman in white skirt holding a yellow lemonade cup with a lemon slice garnish and starfish design.
Woman in blue jumpsuit and straw hat holding inflatable pool ring on white sandy beach with turquoise ocean waves.
Smiling woman in cream satin outfit holding a drink outdoors near tropical plants and elegant building.
Woman smiling through a blue and white SOL inflatable pool float ring at the beach.
Blonde woman in pink sleeveless dress holding a red popsicle, viewed from behind on white background.
Woman in blue outfit holding orange drink with inflatable pool float ring outdoors near building.
Three women in pastel outfits posing together, one holding a pink bag and another holding a glass of rose wine.
Woman in blue dress and sun hat carrying a light blue SOL inflatable pool ring on a sunny white sand beach.
Young woman in white jumpsuit and headband posing with large blue decorative urn outdoors.
Woman in light blue satin co-ord set and woven bucket hat holding a glass of orange drink outdoors.
Girl in pink outfit holds striped inflatable ring at sunny beach, wearing a blue hat with ribbon blowing in wind.
Woman in blue bucket hat and white outfit smiling while holding an orange cocktail on a sunny terrace.
Smiling woman holding a blue SOL inflatable ring float on a sunny beach.
Woman in pink outfit and straw hat relaxing on blue inflatable ring, holding an orange cocktail outdoors.
Person relaxing on a light blue inflatable pool float in ocean waves at a sunny tropical beach.
Woman in white outfit holding a light blue striped inflatable pool ring on a sunny beach.