Bright green matcha drink with ice cubes and frothy bubbles in a clear glass viewed from above.

 

Elevated Visuals

 

Coffee Coffee

I had the opportunity to lead creative direction for a coastal-inspired brand shoot with Coffee Coffee, a local coffee shop in Encinitas, CA, known for its laid-back atmosphere and community-centered spirit. I set out to capture the essence of their space... warm, welcoming, and effortlessly coastal.

From moodboard to final gallery, The Beached Creative shaped the visual storytelling: highlighting crafted details, showcasing the inviting interiors, and capturing authentic lifestyle moments that reflect the shop’s personality. The result was a fresh collection of imagery that feels natural, approachable, and true to Coffee Coffee’s identity... with coastal charm brewed into every frame.

A coffee shop exterior sign with 'COFFEE COFFEE' text and a black gooseneck lamp mounted above.
A frothy bright green matcha tea latte with tiny bubbles on the surface viewed from above.
A series of photos showing hands using a knife to slice into a bright green lime on a dark surface.
Close-up of vibrant green smoothies in clear glasses topped with fresh herbs and garnishes.
Glass jars filled with various spices and herbs arranged on a wooden shelf with wooden spoons.
Barista pouring steamed milk into white paper coffee cups with a black coffee shop logo.
A sequence of matcha green tea lattes with white foam art shown in various stages of preparation and presentation.
A black long-sleeve shirt with a surf house logo featuring palm trees and waves from Leucadia, California.
Rows of Junmar coffee and tea bags displayed on wooden shelving in a retail setting.
Green bucket hat with coffee branding lies on white surface next to woven straw accessories.
Wooden menu board displays specialty coffee drinks and prices in a bright cafe interior.
Modern white coffee shop exterior with tropical plants and outdoor seating area.
Three baseball caps displayed on a wooden shelf, featuring coffee-themed branding in green and blue colors.
Modern surf shop interior with blue surfboard decor and wooden display shelves showcasing apparel and accessories.
A surf shop interior with a blue surfboard, clothing racks, and coffee merchandise on wooden shelving.
Barista pouring steamed milk into a coffee cup in a sequence of four steps showing latte art technique.
Green matcha being poured into an iced drink with white foam in a clear plastic cup.