Two people in soft pink sweaters and white shorts stand together near beach grass and wooden fencing.

 

SS '25

 

shopaks

For the launch of Shop by AKS, I captured both photo and video content that brought her coastal summer vision to life. Set along the sugar-white sands of 30A, the shoot blended sun-drenched textures, effortless movement, and natural light to reflect the laid-back, elevated feel of the brand.


From styled product moments to candid, windswept shots, I focused on telling a visual story that felt warm, free, and wearable. Video clips were shot to feel like a moving mood board—perfect for reels, site banners, and campaign teasers.

Two friends enjoying a carefree moment outdoors with palm trees and blue sky in the background.
Two people in casual summer clothing sit together outdoors, with one wearing a pink blouse and smiling towards the horizon.
Person in a white outfit holding a woven straw beach bag with pink monogram details on sand.
Summer fashion outfit with light pink cardigan, white tank top and white shorts against green garden backdrop.
Two people in soft pink sweaters and white shorts stand together by tall beach grass and wooden fencing on a sunny day.
Two friends enjoying a carefree moment outdoors with palm trees and blue sky in the background.
Light pink cardigan and white shorts hanging to dry on a clothesline at a sandy beach with buildings in background.
Scenic coastal dune landscape with sand hills and shrubs overlooking a turquoise ocean on a bright summer day.
Two friends in matching cream-colored sweatshirts and shorts laugh together on a sandy beach path near tall grass.
A series of photos set against an architectural backdrop with palm trees shows someone in white summer attire creating playful poses.
A series of five similar cropped photos showing people sitting on a wooden bench wearing pink and gray outfits.
Close-up view of white fabric with pink and turquoise decorative tags or labels attached.