Alex Glockner
Brand Identity · Creative Direction · Visual Rebrand · Ongoing Brand Development
What began as a passion project inspired by heirloom sewing lessons with her grandmother has grown into a brand rooted in nostalgia, handmade artistry, and thoughtful detail.
We led a full visual rebrand, starting with a refined color palette, hand-drawn brand marks, custom logo and patterns, typography, and curated highlight covers—all designed to reflect the soft, feminine, and whimsical nature of Alex's creations.
Alex has done trunk shows with brands like LoveShackFancy, and her new identity sets the tone for a modern, yet timeless, presence in the handmade fashion space.
This is just the beginning — we’re continuing to elevate her brand through a custom website and creative brand photography that brings her story to life across every touchpoint.
Deliverables:
– Brand Identity Design
– Custom Logo & Brand Marks
– Hand-drawn Patterns
– Color Palette & Typography
– Instagram Highlight Covers
– Creative Direction
– Website Design (in progress)
– Brand Photography (in progress)