Delicate pink and mint green floral pattern repeating seamlessly on white background.

 

REBRAND

 

Alex Glockner

Brand Identity · Creative Direction · Visual Rebrand · Ongoing Brand Development


What began as a passion project inspired by heirloom sewing lessons with her grandmother has grown into a brand rooted in nostalgia, handmade artistry, and thoughtful detail.


We led a full visual rebrand, starting with a refined color palette, hand-drawn brand marks, custom logo and patterns, typography, and curated highlight covers—all designed to reflect the soft, feminine, and whimsical nature of Alex's creations.


Alex has done trunk shows with brands like LoveShackFancy, and her new identity sets the tone for a modern, yet timeless, presence in the handmade fashion space.


This is just the beginning — we’re continuing to elevate her brand through a custom website and creative brand photography that brings her story to life across every touchpoint.


Deliverables:

– Brand Identity Design

– Custom Logo & Brand Marks

– Hand-drawn Patterns

– Color Palette & Typography

– Instagram Highlight Covers

– Creative Direction

– Website Design (in progress)

– Brand Photography (in progress)

Elegant pink monogram logo with script letters A and G in an oval frame.
Elegant pink monogram design featuring script letters AG in an oval frame on a light pink background.
Repeating floral pattern with small pink flowers and mint green leaves arranged in a vintage wallpaper style.
Pink and white floral damask pattern creates an elegant seamless textile design with repeating motifs.
Five circular logo designs in white against a mint green background feature elegant cursive letter designs.
A monogram logo with AG initials in sage green cursive script centered on a light mint green square background.
Delicate pink and mint green floral design elements arranged in circular patterns for website navigation icons.
Soft pastel color palette featuring powder blush pink, peony silk, pale eucalyptus, linen white and sage meadow.
Delicate pink floral illustrations form a decorative header border with roses and leaves in a soft pastel design.
White elegant monogram letters AG in cursive script design on oval shape against pink background.
An elegant monogram logo design featuring the letters AG in sage green cursive script within an oval frame.
Green decorative circular monogram letters arranged in a horizontal row on white background.
Three sage green washing instruction labels for laundry care showing text about gentle washing and drying.
Pink monogram letters AG in an oval frame surrounded by delicate pink and green floral pattern background.
Pink thank you card with white cursive text expressing gratitude for a small business purchase.
Delicate pink and mint floral damask pattern with elegant swirls and roses on a light background.